Video Projects

Video continues to prove one of the most reliable engagement tools in social media. Over the years, I’ve created a number of video projects to enhance on-going social media marketing campaigns.

This video was created to promote drummer Glenn Kotche’s appearance with Chicago Youth Symphony Orchestras. I worked with two students who conducted the interview and then edited it down to share in the days leading up to the concert.

 

“Snack Buttons” was an April Fool’s Day campaign created for Busy Beaver Button Co.

 

This video was created as an invitation for Rita Moreno to join CYSO at their West Side Story-themed gala. I wrote the alternate lyrics to “America,” directed and edited the video.

Printable Valentines for Dog Lovers

As a lifelong dog person, creating a set of canine-inspired Valentines was an easy assignment. I illustrated these printable cards for use by a freelance client and also released them as a free download on my own blog. In addition to the pdf download and promotional images, I also created Pinterest-optimized graphics to drive traffic to my client’s website during the month of February.

 

 

Pinterest-optimized image:

#CYSO70 Campaign

I created the year-long #CYSO70 campaign in honor of Chicago Youth Symphony Orchestras’ 70th anniversary season. The campaign included bi-weekly Throwback Thursday social media posts featuring vintage CYSO photos, a series of interviews with notable program alumni, and a dedicated webpage to chronicle the look back at the organization’s long history.

 


 

Branding for CYSO’s 70th anniversary season featured vintage and modern orchestra photos and was utilized on the season program book, website, and poster on display on Michigan Avenue

 


 

Throwback Thursday Facebook posts featuring photos from the CYSO archives

 


 

Alumni interview from the CYSO blog

 

Customer Engagement Campaigns

As Customer Experience Coordinator at Busy Beaver Button Co., I spearheaded campaigns to engage customers and encourage loyalty. The projects I created demonstrated innovative uses for buttons to inspire our customer base, and positioned the brand as fun and creative.

 


 

Scratch-off button blog post was optimized for Pinterest and inspired customer copycat projects. View full post on Busybeaver.net

 


 

“Snack Buttons” were created as an April Fool’s Day prank. The campaign featured a mock product launch on the company’s online shop, social media features, and a Youtube video advertisement.

 


 

I created Busy Beaver’s Golden Button Awards to highlight customers using buttons in innovative ways. Each year, we created a set of awards using various button techniques.