Video continues to prove one of the most reliable engagement tools in social media. Over the years, I’ve created a number of video projects to enhance ongoing social media marketing campaigns.
This video was created for Chicago Youth Symphony Orchestras’ online celebration of the 2019/2020 season. Since the majority of the spring semester took place online, I wanted to create a tribute to the learning that took place under some of the most difficult circumstances. After combing through countless hours of Zoom rehearsal footage, the results are a poignant glimpse into the connections that took place online during the first months of the pandemic.
This project celebrated Chicago Youth Symphohny Orchestras’ Music Director Allen Tinkham in honor of his 20th anniversary with the organization. Featuring interviews, quotes, and photos contributed by alumni combined with items from CYSO’s archives, the video was part of CYSO’s virtual gala in March 2020.
This video was created to promote Chicago Youth Symphony Orchestras’ 2020 audition season. Using gifs created originally to be embedded in an email, I added music to create an engaging video for social media purposes. The branding highlighted CYSO’s youthful energy and diverse student body.
“Snack Buttons” was an April Fool’s Day campaign created for Busy Beaver Button Co. in 2014. The video introduced edible “snack buttons” that could be worn—and consumed—by hungry button lovers 😉