West Side Story Gala Branding

Posted on by abbeyhambright

For Chicago Youth Symphony Orchestras’ West Side Story-themed Gala, I borrowed from the musical’s classic imagery and color scheme (you can’t improve on Saul Bass!). With the addition of a skyline image, I used these graphics for diverse applications including printed collateral, wrapping paper, step and repeat backdrop, and event centerpieces.

The Save the Date postcard spoke to the event’s theme using just the nod to the musical’s classic imagery.
Wrapping paper created using the familiar fire escape silhouette and dancing figures
The step and repeat included sponsor logos along with the skyline image to make the backdrop special for the occasion
Read more about the event’s skyline-inspired centerpieces