Author: abbeyhambright
#CYSO70 Campaign
I created the year-long #CYSO70 campaign in honor of Chicago Youth Symphony Orchestras’ 70th anniversary season. The campaign included bi-weekly Throwback Thursday social media posts featuring vintage CYSO photos, a series of interviews with notable program alumni, and a dedicated webpage to chronicle the look back at the organization’s long history.
Branding for CYSO’s 70th anniversary season featured vintage and modern orchestra photos and was utilized on the season program book, website, and poster on display on Michigan Avenue
Throwback Thursday Facebook posts featuring photos from the CYSO archives
Alumni interview from the CYSO blog
Affordable Care Act Advocacy Campaign
I created a series of images to educate and mobilize Illinoisans around stopping the repeal of the Affordable Care Act as part of the #ILSaveACA campaign. The images were to be utilized on social media and in e-blasts shared by organizations and activists around the state.
Customer Engagement Campaigns
As Customer Experience Coordinator at Busy Beaver Button Co., I spearheaded campaigns to engage customers and encourage loyalty. The projects I created demonstrated innovative uses for buttons to inspire our customer base, and positioned the brand as fun and creative.
Scratch-off button blog post was optimized for Pinterest and inspired customer copycat projects. View full post on Busybeaver.net
“Snack Buttons” were created as an April Fool’s Day prank. The campaign featured a mock product launch on the company’s online shop, social media features, and a Youtube video advertisement.
I created Busy Beaver’s Golden Button Awards to highlight customers using buttons in innovative ways. Each year, we created a set of awards using various button techniques.
History of Buttons Infographic
An exploration of the history of advocacy buttons created for Busy Beaver Button Co.
First Birthday Baseball Card
1960’s baseball card-inspired first birthday invitation.
Beard Product Infographic
Pinterest-optimized infographic guide to client’s line of beard combs.
Dog Roadtrip Infographic
Pinterest-optimized inforgraphic created for a client in the pet product industry. To date, a version of this image has been pinned more than 12,000 times.
